Boult Wade Tennant
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Sector: Trade Marks

January 16, 2026

Gürok Turizm ve Madencilik AŞ (‘Gürok’) vs Olav GmbH (‘Olav’) – a question of quantity versus quality?

The General Court overturned an EUIPO revocation, holding that proof of genuine use must be assessed holistically. It rejected excessive evidential burdens and confirmed sales via distributors can suffice.

December 17, 2025

Dryrobe avoids “genericide” in High Court decision

A UK court confirmed Dryrobe’s trade marks remain valid, ruling that rival D-ROBE infringed them. The case highlights the need for brand owners to prevent their marks from becoming generic.

December 16, 2025

How The Grinch won Christmas: character merchandising and IP in Christmas adverts

With the Grinch leading major UK Christmas ads, brands are leveraging character merchandising and tight IP licensing to stand out in a £12bn festive advertising season.

December 11, 2025

No ifs, just butts – another slogan dispute for Sweaty Betty

A look at the dispute between Sweaty Betty and Nixi Body over similar slogans and what it reveals about trade mark limits, descriptive branding and goodwill.

December 9, 2025

A bad beginning makes a bad ending

The CJEU clarifies that bad-faith trade mark filings face no time limits for invalidity actions, even when earlier owners knew of the bad faith or set deadlines in warning letters.

December 4, 2025

When is a rose not a rose? When it’s a tyre: the first smell trade mark accepted for advertisement in India

India has accepted its first smell trade mark for advertisement, a rose-scented tyre mark by Sumitomo. This milestone opens the door for broader protection of non-traditional trade marks.

November 28, 2025

Can a celebrity register a trade mark for their face in the UK to combat AI deepfakes?

UK law offers no image rights, so celebrities rely on trade marks to protect their likeness. Clarkson’s filings show how trade marks may help counter AI deepfakes but highlight gaps in current law.

November 25, 2025

“Wear the damn shorts” – Sweaty Betty and the tricky question of ownership in slogans

The “wear the damn shorts” dispute reveals the risks brands face when using unregistered slogans and highlights why securing trade mark rights early is essential.

November 19, 2025

Stay alert: misleading trade mark communications on the rise

Trade mark owners are seeing a surge in scam emails impersonating lawyers. Know the warning signs, avoid urgent payment requests and verify all communications with trusted advisers.

October 21, 2025

Unpicking the label

Can using a designer’s name mislead consumers? Not always. AG says only clear, intentional misuse risks trade mark revocation in the PMJC v Castelbajac fashion law clash.