Boult Wade Tennant
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Sector: Trade Marks

September 17, 2026

Cheers! UAE opens the door to trade mark registration for alcoholic beverages

The UAE now permits trade mark filings for alcoholic beverages in Class 33 and beer in Class 32, aligning more closely with NICE Classification standards and offering stronger protection for brands.

September 9, 2026

Trade mark pitfalls when launching new products internationally: how Boult’s Spanish team can help you avoid costly mistakes

Launching overseas? Discover six common trade mark pitfalls businesses face when entering Spain, Latin America and beyond.

July 7, 2026

A standalone designation for Jersey under WIPO’s Madrid System

From 1 August 2026, Jersey becomes an independent Madrid System designation. Brand owners must separately designate Jersey for new filings, renewals and subsequent designations.

July 6, 2026

Algeria membership of the Hague Apostille Convention

From 9 July 2026, Algeria’s accession to the Hague Apostille Convention will simplify document attestation for IP matters between member countries, replacing multi-stage legalisation with Apostille.

July 3, 2026

Swatch v Samsung: can brand prestige justify a landmark trade mark damages award?

Swatch’s US$170m claim against Samsung could reshape UK trade mark damages by recognising the commercial value of brand reputation, exclusivity and goodwill in the digital economy.

June 9, 2026

Pattie Gonia v Patagonia – a trade mark dispute in a social media age

Inside the Patagonia v. PATTIE GONIA trademark battle: How a high-profile federal lawsuit in California exposes the high-stakes clash between brand protection, identity and modern social media.

May 27, 2026

Luxury motors, chocolate and “pirate” radio: the UK’s most iconic trade marks revealed

As the UK trade mark register turns 150, a public vote names the nation’s most iconic brands, underscoring the lasting importance of robust trade mark protection.

May 2, 2026

Award success for Boult at the Managing Intellectual Property EMEA Awards 2026

Boult’s UPC team, led by Matthew Spencer and James Legg, was recognised by a win in the Europe Impact Case of the Year and Rachel Conroy, the Head of our Trade Marks Team, was named UK Trademark Attorney of the Year.

April 15, 2026

Jo Loves and David Lloyd: when founders’ names outgrow their owners

Estée Lauder’s suit against Jo Malone CBE and Zara highlights the risks founders face when their names become trade marks. A look at the “fault line” between personal identity and commercial law.

January 29, 2026

What’s in a name? Brooklyn Beckham and celebrity names as trade marks

The Brooklyn Beckham trade mark raises key questions about who controls a celebrity’s own name, the limits of the “own name” defence and the long-term risks of name-based trade mark registrations.