Boult Wade Tennant
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Sector: Trade Marks

June 9, 2026

Pattie Gonia v Patagonia – a trade mark dispute in a social media age

Inside the Patagonia v. PATTIE GONIA trademark battle: How a high-profile federal lawsuit in California exposes the high-stakes clash between brand protection, identity and modern social media.

May 27, 2026

Luxury motors, chocolate and “pirate” radio: the UK’s most iconic trade marks revealed

As the UK trade mark register turns 150, a public vote names the nation’s most iconic brands, underscoring the lasting importance of robust trade mark protection.

May 2, 2026

Award success for Boult at the Managing Intellectual Property EMEA Awards 2026

Boult’s UPC team, led by Matthew Spencer and James Legg, was recognised by a win in the Europe Impact Case of the Year and Rachel Conroy, the Head of our Trade Marks Team, was named UK Trademark Attorney of the Year.

April 15, 2026

Jo Loves and David Lloyd: when founders’ names outgrow their owners

Estée Lauder’s suit against Jo Malone CBE and Zara highlights the risks founders face when their names become trade marks. A look at the “fault line” between personal identity and commercial law.

January 29, 2026

What’s in a name? Brooklyn Beckham and celebrity names as trade marks

The Brooklyn Beckham trade mark raises key questions about who controls a celebrity’s own name, the limits of the “own name” defence and the long-term risks of name-based trade mark registrations.

January 16, 2026

Gürok Turizm ve Madencilik AŞ (‘Gürok’) vs Olav GmbH (‘Olav’) – a question of quantity versus quality?

The General Court overturned an EUIPO revocation, holding that proof of genuine use must be assessed holistically. It rejected excessive evidential burdens and confirmed sales via distributors can suffice.

December 17, 2025

Dryrobe avoids “genericide” in High Court decision

A UK court confirmed Dryrobe’s trade marks remain valid, ruling that rival D-ROBE infringed them. The case highlights the need for brand owners to prevent their marks from becoming generic.

December 16, 2025

How The Grinch won Christmas: character merchandising and IP in Christmas adverts

With the Grinch leading major UK Christmas ads, brands are leveraging character merchandising and tight IP licensing to stand out in a £12bn festive advertising season.

December 11, 2025

No ifs, just butts – another slogan dispute for Sweaty Betty

A look at the dispute between Sweaty Betty and Nixi Body over similar slogans and what it reveals about trade mark limits, descriptive branding and goodwill.

December 9, 2025

A bad beginning makes a bad ending

The CJEU clarifies that bad-faith trade mark filings face no time limits for invalidity actions, even when earlier owners knew of the bad faith or set deadlines in warning letters.