Boult Wade Tennant
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Sector: Trade Marks

December 4, 2025

When is a rose not a rose? When it’s a tyre: the first smell trade mark accepted for advertisement in India

India has accepted its first smell trade mark for advertisement, a rose-scented tyre mark by Sumitomo. This milestone opens the door for broader protection of non-traditional trade marks.

November 28, 2025

Can a celebrity register a trade mark for their face in the UK to combat AI deepfakes?

UK law offers no image rights, so celebrities rely on trade marks to protect their likeness. Clarkson’s filings show how trade marks may help counter AI deepfakes but highlight gaps in current law.

November 25, 2025

“Wear the damn shorts” – Sweaty Betty and the tricky question of ownership in slogans

The “wear the damn shorts” dispute reveals the risks brands face when using unregistered slogans and highlights why securing trade mark rights early is essential.

November 19, 2025

Stay alert: misleading trade mark communications on the rise

Trade mark owners are seeing a surge in scam emails impersonating lawyers. Know the warning signs, avoid urgent payment requests and verify all communications with trusted advisers.

October 21, 2025

Unpicking the label

Can using a designer’s name mislead consumers? Not always. AG says only clear, intentional misuse risks trade mark revocation in the PMJC v Castelbajac fashion law clash.

June 10, 2025

INTA 2026 in London

INTA 2026 is coming to London. We’ve produced a handy guide to help you with your planning including where to stay and eat.

May 6, 2025

 Dr Michelle Pratt in conversation with Emma Pitcher, Partner and Chartered Trade Mark Attorney at Boult

MP: Thank you for agreeing to take part in our conversation series which highlights and celebrates the incredible people at the heart

April 11, 2025

Boult named UK Trademark Prosecution Firm of the Year

Boult named UK Trademark Prosecution Firm of the Year, (Patent & Trademark Attorney firms), by MIP 2025.

February 5, 2025

Geographic indications and consumer goods

A geographical indication (GI) is a type of intellectual property right used to protect qualities or characteristics of products that denote a

October 29, 2024

Benchmarking new brands – a case of lookalikes

Benchmarking is commonplace within the retail market. This is the process in which a company compares its products and methods with those of the most successful companies in