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A geographical indication (GI) is a type of intellectual property right used to protect qualities or characteristics of products that denote a
Benchmarking is commonplace within the retail market. This is the process in which a company compares its products and methods with those of the most successful companies in
What is “Blanding”? Blanding is the paradox of branding: it refers to the repetitive and growing trend of brands adopting similar minimalist
As online sales rise and technology advances, counterfeiting of goods is becoming increasingly problematic for many brands. Counterfeit goods are imitations of
In an era where sustainability and environmental consciousness are increasingly critical to consumers, companies are leveraging IP to innovate, protect, and promote
All domain names, or web addresses, can be divided into two main parts. The second-level domain is the element chosen by the
In the highly competitive fashion industry, protecting the uniqueness of a fashion brand and its products from pressure and copycatting by competitors
In a declaration in March 2024, as a part of the consultation on primary trade mark legislation, the Government of Jersey has
In 2019, the EUIPO’s Cancellation Division raised some eyebrows in the trade marks world when they revoked in full the BIG MAC
It has been almost exactly five years since the legendary sprinter Usain Bolt last took to the track: in fact, I was