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Tony Pluckrose, is a Chartered Patent Attorney, European Patent Attorney and a Chartered Trade Mark Attorney. He is an active member of the firm’s Trade Mark and Domain Names Group and its Engineering and Designs Group. Tony has been a Partner since 1994.

Trade Mark Practice
Tony is acknowledged by clients and peers alike as a leading UK trade mark attorney. He specialises in giving a full range of Trade Mark advice (both UK and international) to direct corporate clients. He has extensive experience of prosecution work and oppositions at the UK Trade Marks Registry and the EU Trade Mark Registry (EUIPO), including representing clients at UKIPO trade mark opposition hearings and instructing barristers in appeal proceedings at the High Court. Tony also has instructed barristers in appeals from the EUIPO to the General Court in Luxembourg.

He has Trade Mark clients in the fields of publishing, music, the hotel industry, computer games, telecommunications, the pipeline industry and financial services. Having assisted clients in a number of corporate acquisitions, Tony has experience in due diligence exercises. He is also experienced in providing support for major clients in UK High Court litigation as part of a team of advisors alongside solicitors and counsel. He has extensive experience in co-ordinating trade mark litigation for clients throughout Europe, the USA and the Far East.

Tony undertakes significant amounts of work on a pro bono basis for various humanitarian charities.

Patent Practice
Tony specialises in areas of technology which involve a mixture of mechanical and electrical/electronic engineering (i.e. control systems, software inventions, computer control of products and processes). He has handled many applications, oppositions and appeals at the European Patent Office related to aerospace technology. Tony has also assisted start up technology companies from their first patent filings through building a patent portfolio through to an exit by a trade sale. Tony has experience in being part of a team of advisers alongside solicitors and counsel in the litigation of Patents and registered Designs in the UK High Court and the IPEC and in mediation conducted at the WIPO.

During over 20 years of practice Tony has dealt with a diverse range of technologies, from games to medical devices to aerospace and oil industry engineering. He gives commercial advice to British SMEs, helps them to set IPR strategy and to exploit their IPR commercially, e.g. by licensing.






Chartered Trade Mark Attorney

Chartered UK Patent Attorney

European Patent Attorney

MA (Oxon) Engineering Science, University of Oxford




Computer games

Financial services

Oil industry

Optical character recognition


Practice areas

European patent oppositions and appeals

Litigation support

Patent drafting and prosecutions

Patent enforcement

Trade Mark dispute resolution

Trade Mark portfolio management

Salisbury Square House
8 Salisbury Square
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Recommended Individual by IAM Patent 1000, 2023

Regosnised as IP star, Managing Intellectual Property 2023

Recognised individual by WTR1000 2023

Ranked as Band 1 by Chambers and Partners 2023

Named as a key attorney by Legal 500, 2023

"Tony Pluckrose continues to impress peers and market sources alike with his impeccable work handling matters arising from trademark opposition hearings." WWL 2022

Listed as a World Leading Patent Professional, 2022, by IAM Patent 1000

Recognised as a WIPR 2022 leader

Recommended individual, IAM Patent 1000, 2021

Tony Pluckrose is renowned for his contentious and non-contentious trademarks work, including due diligence, advisory services and litigation, World's leading IP practitioners, Whos Who Legal, 2021

'Tony Pluckrose is dubbed a “true trademark guru”', WTR 1000 2021

Recognised by Managing Intellectual Property, IP Stars, 2021

Recognised as outstanding IP Practitioner in the elite WIPR Leaders Guide 2021

Chambers and Partners 2020, Tony is a trade mark expert recommended for clearance, filings, oppositions and licence agreements. A source says: "He is creative and a brilliant mediator in contentious situations."

Reognised as WIPR leader, 2020

Named in WIPR Leaders 2020, World IP Review trademark practitioners from around the world

Winner of the Intellectual Property Lawyer of the Year – United Kingdom, Lawyer Monthly Magazine

Tony Pluckrose comes recommended for all facets of trade mark prosecution, portfolio management and commercialisation. He has additional expertise in patent filing. Chambers and Partners, 2020

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    A European award-winning patent and trade mark firm delivering world-class advice to enhance the commercial value of intellectual property rights globally.