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Tony Pluckrose, is a Chartered Patent Attorney, European Patent Attorney and a Chartered Trade Mark Attorney. He is an active member of the firm’s Trade Mark and Domain Names Group and its Engineering and Designs Group. Tony has been a Partner since 1994.

Trade Mark Practice
Tony is acknowledged by clients and peers alike as a leading UK trade mark attorney. He specialises in giving a full range of Trade Mark advice (both UK and international) to direct corporate clients. He has extensive experience of prosecution work and oppositions at the UK Trade Marks Registry and the EU Trade Mark Registry (EUIPO), including representing clients at UKIPO trade mark opposition hearings and instructing barristers in appeal proceedings at the High Court. Tony also has instructed barristers in appeals from the EUIPO to the General Court in Luxembourg.

He has Trade Mark clients in the fields of publishing, music, the hotel industry, computer games, telecommunications, the pipeline industry and financial services. Having assisted clients in a number of corporate acquisitions, Tony has experience in due diligence exercises. He is also experienced in providing support for major clients in UK High Court litigation as part of a team of advisors alongside solicitors and counsel. He has extensive experience in co-ordinating trade mark litigation for clients throughout Europe, the USA and the Far East.

Tony undertakes significant amounts of work on a pro bono basis for various humanitarian charities.

Patent Practice
Tony specialises in areas of technology which involve a mixture of mechanical and electrical/electronic engineering (i.e. control systems, software inventions, computer control of products and processes). He has handled many applications, oppositions and appeals at the European Patent Office related to aerospace technology. Tony has also assisted start up technology companies from their first patent filings through building a patent portfolio through to an exit by a trade sale. Tony has experience in being part of a team of advisers alongside solicitors and counsel in the litigation of Patents and registered Designs in the UK High Court and the IPEC and in mediation conducted at the WIPO.

During over 20 years of practice Tony has dealt with a diverse range of technologies, from games to medical devices to aerospace and oil industry engineering. He gives commercial advice to British SMEs, helps them to set IPR strategy and to exploit their IPR commercially, e.g. by licensing.






Chartered Trade Mark Attorney

Chartered UK Patent Attorney

European Patent Attorney

MA (Oxon) Engineering Science, University of Oxford




Computer games

Financial services

Oil industry

Optical character recognition


Practice areas

European patent oppositions and appeals

Litigation support

Patent drafting and prosecutions

Patent enforcement

Trade Mark dispute resolution

Trade Mark portfolio management

Salisbury Square House
8 Salisbury Square
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'Tony Pluckrose is dubbed a “true trademark guru”', WTR 1000 2021

Recognised as outstanding IP Practitioner in the elite WIPR Leaders Guide 2021

Tony Pluckrose comes recommended for all facets of trade mark prosecution, portfolio management and commercialisation. He has additional expertise in patent filing. Chambers and Partners, 2020

Winner of the Intellectual Property Lawyer of the Year – United Kingdom, Lawyer Monthly Magazine

Named in WIPR Leaders 2020, World IP Review trademark practitioners from around the world

Thought Leader, Who's Who Legal, 2019. Tony Pluckrose works with major clients in sectors such as telecoms and entertainment, offering notable experience of contentious and non-contentious matters

Tony Pluckrose is a “top-notch UK counsel – reliable, thoughtful and very bright”. WTR 1000

Recognised as a Global Leader, WTR 2019

Reognised as WIPR leader, 2020

Chambers and Partners 2020, Tony is a trade mark expert recommended for clearance, filings, oppositions and licence agreements. A source says: "He is creative and a brilliant mediator in contentious situations."

Recommended in Managing Intellectual IP stars handbook, 2018/19

"He is creative and a brilliant mediator in contentious situations" Chambers and Partners, 2018

Pluckrose is “very professional, wise and accessible.” MIP Stars Patent Editorial, client comment, 2018

“Tony is wonderful for strategic advice and is first-rate with clients – an excellent listener.” WTR's 1000 Leading Trademark Professionals, 2018

Leading Partner, UK Best IP Firms, Leaders League Magazine, 2018

WIPR Leaders, 2017 (recognised as a leader in the UK)

Brands guru Tony Pluckrose and Catherine Wolfe are two of the best-known pros here. [Pluckrose] "is the best practitioner I know outside my own jurisdiction – he is extremely client focused.” and “brilliant with UK and EU trademarks”. WTR's 1000 Leading Trademark Professionals, 2017

The "very intelligent and very knowledgeable "Tony Pluckrose is a seasoned trade mark attorney and is regarded by sources as "a legal encyclopaedia." Chambers and Partners, 2017

Recognised as a leading practioner in Euromoney's Expert Guide, Trade Marks, 2016

Recommended in Managing Intellectual Property IP Stars Handbook, 2016

WIPR Leaders, 2016 (nominated as a leader in the UK)

‘The innovative strategies devised by Tony Pluckrose often prove decisive in highly charged contentious scenarios: “The depth of his analysis and the level of his responsiveness are impressive, and he is really practical and business minded.”’ WTR 1000, 2016 (Gold, Individuals: prosecution and strategy)

Chambers and Partners, 2016 (Band 1, Trade Mark Attorneys)

Sources say he has 'a huge intellect' and is 'a really great guy' Chambers and Partners, 2016 (Band 1, Patent & Trade Mark Attorneys)

Tony Pluckrose is “the best trade mark and patent agent in the country by a mile. There is nothing he doesn’t know about the law or process. He is bright, careful and meticulous.” WTR 1000, 2015 (Gold, Individuals: prosecution and strategy)

Finance Monthly Law Awards 2015 (Shortlisted, Trade Marks UK)

‘The “magnificent“ Tony Pluckrose is recognised by sources for his trade mark work. One client says: “He is very sensible and commercially focused, and his advice is very succinct.”’ Chambers and Partners, 2015 (Band 1, Trade Mark Attorneys)

‘Tony Pluckrose is “prompt and practical with his advice.”’ Legal 500, 2014 (Recommended, Trade Mark Attorneys)

“Tony is a hugely experienced and thoughtful trade mark practitioner.” Managing Intellectual Property IP Stars Handbook, 2014

Recognised in Who’s Who Legal; Trademarks, 2019

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A European award-winning patent and trade mark firm delivering world-class advice to enhance the commercial value of intellectual property rights globally.