Trade Mark Practice Tony is acknowledged by clients and peers alike as a leading UK trade mark attorney. He specialises in giving a full range of Trade Mark advice (both UK and international) to direct corporate clients. He has extensive experience of prosecution work and oppositions at the UK Trade Marks Registry and the EU Trade Mark Registry (EUIPO), including representing clients at UKIPO trade mark opposition hearings and instructing barristers in appeal proceedings at the High Court. Tony also has instructed barristers in appeals from the EUIPO to the General Court in Luxembourg.
He has Trade Mark clients in the fields of publishing, music, the hotel industry, computer games, telecommunications, the pipeline industry and financial services. Having assisted clients in a number of corporate acquisitions, Tony has experience in due diligence exercises. He is also experienced in providing support for major clients in UK High Court litigation as part of a team of advisors alongside solicitors and counsel. He has extensive experience in co-ordinating trade mark litigation for clients throughout Europe, the USA and the Far East.
Tony undertakes significant amounts of work on a pro bono basis for various humanitarian charities.
Patent Practice Tony specialises in areas of technology which involve a mixture of mechanical and electrical/electronic engineering (i.e. control systems, software inventions, computer control of products and processes). He has handled many applications, oppositions and appeals at the European Patent Office related to aerospace technology. Tony has also assisted start up technology companies from their first patent filings through building a patent portfolio through to an exit by a trade sale. Tony has experience in being part of a team of advisers alongside solicitors and counsel in the litigation of Patents and registered Designs in the UK High Court and the IPEC and in mediation conducted at the WIPO.
During over 20 years of practice Tony has dealt with a diverse range of technologies, from games to medical devices to aerospace and oil industry engineering. He gives commercial advice to British SMEs, helps them to set IPR strategy and to exploit their IPR commercially, e.g. by licensing.
Chartered Trade Mark Attorney
Chartered UK Patent Attorney
European Patent Attorney
MA (Oxon) Engineering Science, University of Oxford
Tony Pluckrose is renowned for his contentious and non-contentious trademarks work, including due diligence, advisory services and litigation, World's leading IP practitioners, Whos Who Legal, 2021
'Tony Pluckrose is dubbed a “true trademark guru”', WTR 1000 2021
Recognised as outstanding IP Practitioner in the elite WIPR Leaders Guide 2021
Tony Pluckrose comes recommended for all facets of trade mark prosecution, portfolio management and commercialisation. He has additional expertise in patent filing. Chambers and Partners, 2020
Winner of the Intellectual Property Lawyer of the Year – United Kingdom, Lawyer Monthly Magazine
Named in WIPR Leaders 2020, World IP Review trademark practitioners from around the world
Thought Leader, Who's Who Legal, 2019. Tony Pluckrose works with major clients in sectors such as telecoms and entertainment, offering notable experience of contentious and non-contentious matters
Tony Pluckrose is a “top-notch UK counsel – reliable, thoughtful and very bright”. WTR 1000
Recognised as a Global Leader, WTR 2019
Reognised as WIPR leader, 2020
Chambers and Partners 2020, Tony is a trade mark expert recommended for clearance, filings, oppositions and licence agreements. A source says: "He is creative and a brilliant mediator in contentious situations."
Recommended in Managing Intellectual IP stars handbook, 2018/19
"He is creative and a brilliant mediator in contentious situations" Chambers and Partners, 2018
Pluckrose is “very professional, wise and accessible.” MIP Stars Patent Editorial, client comment, 2018
“Tony is wonderful for strategic advice and is first-rate with clients – an excellent listener.” WTR's 1000 Leading Trademark Professionals, 2018
Leading Partner, UK Best IP Firms, Leaders League Magazine, 2018
Recognised in Who’s Who Legal; Trademarks, 2019
A European award-winning patent and trade mark firm delivering world-class advice to enhance the commercial value of intellectual property rights globally.