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People » Gillian Farmer

Gillian Farmer

Partner

London

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Memberships
  • CITMA
Qualifications
  • Chartered Trade Mark Attorney
  • Professional Certificate in Trade Mark Practice, Nottingham Trent University
  • Certificate in Intellectual Property, Bournemouth University
  • Bachelor of Laws (LLB), Rhodes University South Africa
  • Bachelor of Commerce (BCom), Rhodes University South Africa

Trade mark law appeals to me because it sits at the intersection of law, business and brand strategy. I enjoy helping clients make practical decisions about their intellectual property, whether that involves protecting a new brand, managing an international portfolio, resolving a dispute or negotiating a commercial arrangement.

I advise clients on all aspects of trade mark protection, from clearance and filing strategy through to portfolio management, enforcement and disputes. A significant part of my practice involves contentious proceedings before the UK Intellectual Property Office, including oppositions, revocation actions and invalidity proceedings. I enjoy the strategic aspects of contentious work and helping clients assess risk, identify the most effective course of action and achieve commercially sensible outcomes.

Alongside trade mark portfolio work, I regularly advise on the intellectual property aspects of commercial transactions and agreements, including licences, coexistence agreements, settlement agreements and brand-related contractual arrangements. I particularly enjoy finding pragmatic solutions that balance legal risk with commercial objectives.

I work closely with in-house legal teams and business stakeholders, often acting as an extension of the client’s own team. Many of my clients operate internationally and I have extensive experience coordinating global trade mark portfolios, working with trusted local counsel to manage filing, enforcement and dispute strategies across multiple jurisdictions.

As businesses grow, launch new products and enter new markets, trade mark protection needs to evolve alongside them. I enjoy helping clients navigate these challenges, whether that involves selecting and clearing new brands, resolving conflicts with third parties, negotiating commercial solutions or reviewing portfolios to ensure they remain aligned with the needs of the business.

One of the most rewarding aspects of my role is developing long-term relationships with clients and gaining a detailed understanding of their organisations. That understanding enables me to provide advice that is not only technically sound, but also practical, commercial and tailored to the client’s objectives.

 

Recent experience
  • Acting for a multinational technology company in managing its international trade mark portfolio, including global filing strategies, clearance programmes, enforcement actions and coordination of local counsel across multiple jurisdictions.
  • Representing numerous clients in opposition, revocation and invalidity proceedings before the UK Intellectual Property Office, including developing enforcement strategies, negotiating settlements and securing commercially favourable outcomes.
  • Advising on the launch of new brands and products, including clearance searching, risk assessment and developing filing strategies designed to support long-term commercial objectives.
  • Negotiating and drafting coexistence agreements to resolve disputes and facilitate the continued use and registration of brands in the UK and internationally.
  • Advising clients on trade mark licensing arrangements and the intellectual property provisions of wider commercial agreements, ensuring that valuable brand assets are appropriately protected and exploited.
  • Conducting portfolio reviews for businesses undergoing growth, acquisition or rebranding projects, identifying opportunities to strengthen protection, rationalise registrations and improve alignment between intellectual property rights and commercial activities.
  • Supporting technology and consumer-facing businesses with online brand protection programmes, including domain name issues, marketplace enforcement and unauthorised third-party use of brands.
  • Acting as a strategic adviser to in-house legal teams on international portfolio management, enforcement priorities and trade mark risk assessment, helping clients make informed decisions on where to invest resources and take action.
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“I enjoy helping clients make practical decisions about their intellectual property, whether that involves protecting a new brand, managing an international portfolio, resolving a dispute or negotiating a commercial arrangement.”

Trade mark law appeals to me because it sits at the intersection of law, business and brand strategy. I enjoy helping clients make practical decisions about their intellectual property, whether that involves protecting a new brand, managing an international portfolio, resolving a dispute or negotiating a commercial arrangement.

I advise clients on all aspects of trade mark protection, from clearance and filing strategy through to portfolio management, enforcement and disputes. A significant part of my practice involves contentious proceedings before the UK Intellectual Property Office, including oppositions, revocation actions and invalidity proceedings. I enjoy the strategic aspects of contentious work and helping clients assess risk, identify the most effective course of action and achieve commercially sensible outcomes.

Alongside trade mark portfolio work, I regularly advise on the intellectual property aspects of commercial transactions and agreements, including licences, coexistence agreements, settlement agreements and brand-related contractual arrangements. I particularly enjoy finding pragmatic solutions that balance legal risk with commercial objectives.

I work closely with in-house legal teams and business stakeholders, often acting as an extension of the client’s own team. Many of my clients operate internationally and I have extensive experience coordinating global trade mark portfolios, working with trusted local counsel to manage filing, enforcement and dispute strategies across multiple jurisdictions.

As businesses grow, launch new products and enter new markets, trade mark protection needs to evolve alongside them. I enjoy helping clients navigate these challenges, whether that involves selecting and clearing new brands, resolving conflicts with third parties, negotiating commercial solutions or reviewing portfolios to ensure they remain aligned with the needs of the business.

One of the most rewarding aspects of my role is developing long-term relationships with clients and gaining a detailed understanding of their organisations. That understanding enables me to provide advice that is not only technically sound, but also practical, commercial and tailored to the client’s objectives.

 

Recent experience
  • Acting for a multinational technology company in managing its international trade mark portfolio, including global filing strategies, clearance programmes, enforcement actions and coordination of local counsel across multiple jurisdictions.
  • Representing numerous clients in opposition, revocation and invalidity proceedings before the UK Intellectual Property Office, including developing enforcement strategies, negotiating settlements and securing commercially favourable outcomes.
  • Advising on the launch of new brands and products, including clearance searching, risk assessment and developing filing strategies designed to support long-term commercial objectives.
  • Negotiating and drafting coexistence agreements to resolve disputes and facilitate the continued use and registration of brands in the UK and internationally.
  • Advising clients on trade mark licensing arrangements and the intellectual property provisions of wider commercial agreements, ensuring that valuable brand assets are appropriately protected and exploited.
  • Conducting portfolio reviews for businesses undergoing growth, acquisition or rebranding projects, identifying opportunities to strengthen protection, rationalise registrations and improve alignment between intellectual property rights and commercial activities.
  • Supporting technology and consumer-facing businesses with online brand protection programmes, including domain name issues, marketplace enforcement and unauthorised third-party use of brands.
  • Acting as a strategic adviser to in-house legal teams on international portfolio management, enforcement priorities and trade mark risk assessment, helping clients make informed decisions on where to invest resources and take action.
Publications
Relevant Search Terms
Recommended Sites
Suggested Media
Recognitions
Additional Info

Insights

Will the real Swim Shady, please stand up?

Eminem has suffered a setback in his Australian dispute with Swim Shady. The ruling highlights why trade mark owners must file strategically and retain evidence of genuine use.

Swatch v Samsung: can brand prestige justify a landmark trade mark damages award?

Swatch's US$170m claim against Samsung could reshape UK trade mark damages by recognising the commercial value of brand reputation, exclusivity and goodwill in the digital economy.

Pattie Gonia v Patagonia – a trade mark dispute in a social media age

Inside the Patagonia v. PATTIE GONIA trademark battle: How a high-profile federal lawsuit in California exposes the high-stakes clash between brand protection, identity and modern social media.

Jo Loves and David Lloyd: when founders’ names outgrow their owners

Estée Lauder’s suit against Jo Malone CBE and Zara highlights the risks founders face when their names become trade marks. A look at the "fault line" between personal identity and commercial law.

What’s in a name? Brooklyn Beckham and celebrity names as trade marks

The Brooklyn Beckham trade mark raises key questions about who controls a celebrity’s own name, the limits of the “own name” defence and the long-term risks of name-based trade mark registrations.

How The Grinch won Christmas: character merchandising and IP in Christmas adverts

With the Grinch leading major UK Christmas ads, brands are leveraging character merchandising and tight IP licensing to stand out in a £12bn festive advertising season.

Can a celebrity register a trade mark for their face in the UK to combat AI deepfakes?

UK law offers no image rights, so celebrities rely on trade marks to protect their likeness. Clarkson’s filings show how trade marks may help counter AI deepfakes but highlight gaps in current law.

Brand building, trade marks and the fashion industry – an overview

In the highly competitive fashion industry, protecting the uniqueness of a fashion brand and its products from pressure and copycatting by competitors

INSIGHTS