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Emma is well known for being focussed on delivering exceptional client service and a high quality work product. Described by a client as “At the top of her game – she is my go-to for the right advice”, Emma is renowned for her quick, commercial response and her unwavering commitment to clients.

Emma’s practice incorporates high profile clients from the entertainment, travel, retail, software, energy, engineering, security, banking, media, telecoms, oil and sport industries amongst others.

Emma has extensive experience of brand selection, re-branding, portfolio management, domain name disputes, IP due diligence, enforcement and advisory work for clients. Much of her work involves disputes and she handles UKIPO cases up to the Appointed Person. She is also experienced in supporting clients and working as part of a legal team with solicitors and counsel in High Court proceedings. She has a significant background in running multiple national and international Trade Mark and domain name infringement cases and sizeable international brand management programmes.

From 1996 until 31 December 2020 Emma built up significant experience in handling EUIPO prosecution and disputes cases across a wide range of industries.

She is well used to running cases before foreign registries and courts using local trusted attorneys with whom she, and the firm, have long standing relationships. Emma has particular experience in conducting matters in the USA and in Asia, where she has helped the firm build a trade mark practice in India. Emma is chair of the firm’s India practice group. Our India practice comprises very well-known Indian and international brands and has grown significantly over the years. Emma frequently visits India and has close ties to other markets in Asia including Singapore, Hong Kong, Australia, Malaysia and Indonesia.

Emma has been deeply involved with INTA for a number of years and is a former chair of INTA’s influential Non-traditional Trade Marks Committee. She is a regular speaker at the American Bar Association (ABA) IPL Spring meetings (2016, 2017, 2018 and 2019); she spoke at  IPIC conference in Toronto Canada in October 2017, and she was invited to speak at APAA in Delhi in November 2018. She is regular traveller to North America and Asia.

Emma also undertakes pro bono work for various charities.


The Standing International IP Task Force of the American Bar Associate of Intellectual Property Law (ABA-IPL) 2023-2-34

Vice Chair of the International Trademark Laws Committee of the American Bar Association Section of Intellectual Property Law (ABA-IPL) 2023-2024

ABA: Vice Chair of the International Trademark Treaties and Law Committee of the American Bar Association Section of Intellectual Property Law, 2018-2021

INTA: 2018-2019 Famous and Well-Known Marks Committee. 2016-2017 Chair of The Non-traditional Trade Marks Committee; 2014-2015 Subcommittee Chair of European and Central Asian Non-traditional Trade Marks Committee, Member of European Global Advisory Council, Member of Organising Committee for INTA’s Indian Meeting 2015; 2013-2014 Member of European and Central Asian Non-traditional Trade Marks Committee


The Honourable Society of Lincoln’s Inn

Women in the City


Chartered Trade Mark Attorney

LLM, King’s College London

MA (Hons) Jurisprudence, University of Oxford












Practice areas

Brand selection

Brand strategy

Disputes and dispute resolution

Domain name disputes

Enforcement and advisory work

IP due diligence

Litigation support

Portfolio management


Salisbury Square House
8 Salisbury Square
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Recognised as Star 2022, Managing Intellectual Property, IP Stars

Named as a key attorney by Legal 500, 2023

"Emma Pitcher comes highly recommended for her top-tier experience, providing invaluable advice on all aspects pertaining re-branding, portfolio management and dispute resolution. " WWL 2022

Recognised as a WIPR 2022 leader

Recognised in the WIPF Powerful Women in Intellectual Property list, 2021

Listed in the Top 250 Women in IP, Managing Intellectual Property IP Stars, 2021

Recognised by Managing Intellectual Property, IP Stars, 2021

Emma Pitcher is heralded as “an outstanding attorney and colleague” by peers impressed with her trademarks work in the UK and Asia, including domain name disputes and portfolio management. Global Elite Thought Leader, Who's Who Legal, 2021

Emma Pitcher represents clients before registries with regard to trade mark prosecution and advises clients on portfolio management, licensing and domain name disputes. "Emma steers us through the process very nicely, sets a good example and is always trying to make things better - which she does." Chambers and Partners, 2020

Reconised as a Global Elite Thought Leader, 2021

Recognised as thought leader in the Trademark Attorneys & Agents chapter, Who's Who Legal Thought Leaders – Elite 2021

Recognised as outstanding IP Practioner in the elite WIPR Leaders Guide 2021

'Emma Pitcher is “sparklingly talented”', WTR 1000 2021

Recognised in the WIPR Leaders List, 2021

Nominated as a WIPR Influential Women in IP, World IP Review, 2021

Ranked individual - Who’s Who Legal: IP 2023

Ranked as Band 1 by Chambers and Partners 2023

Recognised individual by WTR1000 2023

Regosnised as IP star, Managing Intellectual Property 2023

Recognised by Managing Intellectual Property as IP STARS Top 250 Women in IP for 2023

Named as Trademark Attorney of the Year (Patent & Trademark Attorney Firms), MIP Awards, 2024

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    A European award-winning patent and trade mark firm delivering world-class advice to enhance the commercial value of intellectual property rights globally.