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Emma is well known for being focussed on delivering exceptional client service and a high quality work product. Described by a client in our recent satisfaction survey as “At the top of her game – she is my go-to for the right advice”, Emma is renowned for her quick, commercial response and unwavering commitment to clients.

Emma’s practice incorporates high profile clients from the entertainment, travel, retail, software, energy, engineering, security, banking, media, telecoms, oil and sport industries amongst others.

Emma has extensive experience of brand selection, re-branding, portfolio management, domain name disputes, IP due diligence, enforcement and advisory work for clients. She handles cases up to the Appointed Person in UKIPO Opposition Proceedings, and before the EUIPO and higher courts of the EU. She is also experienced in supporting clients and working as part of a legal team with solicitors and counsel in High Court proceedings. In 2010 she was part of the team who ran a very large and commercially important International Trade Mark infringement case for a large client of the firm. Emma also advises in connection with copyright disputes for various clients. She is experienced in working with Trading Standards and Customs in counterfeit cases. She has a significant background in running multiple Trade Mark and domain name infringement cases and sizeable international brand management programmes.

She is well used to running cases before foreign registries and courts using local trusted attorneys with whom she, and the firm, have long standing relationships. Emma has particular experience in conducting matters in the USA and in Asia, where she has helped the firm build a trade mark practice in India in particular, and is working to build the firm’s presence in wider Asia – where she is targeting the Singaporean, Malaysian, Australasia and Far Eastern markets. The firm already has significant contacts in this area of the world and a great deal of experience in working with local attorneys to achieve clients’ aims.

Emma also undertakes a great deal of pro bono work for a leading UK based military charity, and for the 30% club.


ABA: Vice Chair of the International Trademark Treaties and Law Committee of the American Bar Association Section of Intellectual Property Law, 2020-2021

ABA: Vice Chair of the International Trademark Treaties and Law Committee of the American Bar Association Section of Intellectual Property Law, 2018-2019

INTA: 2018-2019 Famous and Well-Known Marks Committee. 2016-2017 Chair of The Non-traditional Trade Marks Committee; 2014-2015 Subcommittee Chair of European and Central Asian Non-traditional Trade Marks Committee, Member of European Global Advisory Council, Member of Organising Committee for INTA’s Indian Meeting 2015; 2013-2014 Member of European and Central Asian Non-traditional Trade Marks Committee


The Honourable Society of Lincoln’s Inn

Women in the City


Chartered Trade Mark Attorney

European Trade Mark Attorney

LLM, King’s College London

MA (Hons) Jurisprudence, University of Oxford












Practice areas

Brand selection

Disputes and dispute resolution

Domain name disputes

Enforcement and advisory work

IP due diligence

Litigation support

Portfolio management


Salisbury Square House
8 Salisbury Square
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Recognised as thought leader in the Trademark Attorneys & Agents chapter, Who's Who Legal Thought Leaders – Elite 2021

Listed in the Top 250 Women in IP, Managing Intellectual Property IP Stars, 2020.

Recognised in the Thought Leaders Global Elite 2020, Who's Who Legal

Named in WIPR Leaders 2020, World IP Review of leading trade mark practitioners from around the world

Emma Pitcher is beyond excellent: “A delightful person, she is incredibly intelligent and pragmatic. She is also constantly available and always ready to jump on an emergency.”WTR 1000

Recognised as a Thought Leader for Trademark Attorneys and Agents, Who’s Who Legal Annual Awards, 2020

Recognised as WIPR leader, 2020

Partner Emma Pitcher named in Top 250 Women in IP list

Chambers and Partners 2020, Emma is a highly regarded trade mark specialist recommended for international brand portfolio management and domain name disputes. A source says: "She is pragmatic, commercial and a joy to work with."

Recommended in Managing Intellectual Property IP stars handbook, 2018/2019

The 'client-focused' Emma Pitcher is particularly good at handling trade mark and domain name infringement issues and has considerable experience in Indian IP law. Legal 500, 2019

Recommended in Who's Who legal: Thought Leaders - Global Elite 2019

Sources say: "She is bright, thoughtful and has tremendous energy." Chambers and Partners UK Guide, 2018

Leading Partner, Best IP Firms - Leaders League Magazine

“Wherever she is in the world, she is always available. Her thoroughness and eye for detail are so impressive”. WTR's 1000 Leading Trademark Professionals, 2018

WIPR Leaders, 2017 (recognised as a leader in the UK)

Recommended in Managing Intellectual Property IP Stars Handbook, 2018/19

'Emma Pitcher knows the Indian market... and is able to assist with anything brand-related and beyond.' WTR's 1000 Leading Trademark Professionals, 2017

Recommended in Chambers and Partners 2017 as "a joy to deal with and someone who really knows her stuff."

Recommended in Who’s Who Legal: Trademarks, 2017

Recommended in Managing Intellectual Property IP Stars Handbook, 2016

Recommended in Who’s Who Legal: Trademarks, 2016

WIPR Leaders, 2016 (nominated as a leader in the UK)

Global Elite Thought Leader, Who's Who Legal 2019

“She is very personable and easy to get along with, which is important, and she provides streetwise advice when difficult issues crop up. She has an excellent team behind her, too.” WTR 1000, 2016 (Silver, Individuals: prosecution and strategy)

Emma Pitcher handles the full range of trade mark and domain name matters, from clearance through registration to enforcement actions and brand strategy. Sources say she is "everything you could want in a trusted adviser" Chambers and Partners, 2016 (Band 1, Patent and Trade Mark Attorneys, UK-wide)

One peer says: “Emma is someone I would pick out as the key trade mark practitioner there.” Managing Intellectual Property IP Stars Handbook, 2015

Emma Pitcher, Tony Pluckrose and John Wallace are singled out as “excellent practitioners to recommend.” World Trademark Review (WTR) 1000, 2013

“Emma Pitcher has bundles of energy – she is very quick and very bright and above all really cares about her clients’ wants and needs.” WTR 1000, 2015 (Bronze, Individuals: prosecution and strategy).

Sources say she is “very knowledgeable in terms of intellectual property rights issues” and another source says: “She is on my speed dial for trade mark work.” Chambers and Partners, 2015 (Band 1, Trade Mark Attorneys, UK-wide)

“Emma Pitcher and Felicity Hide are noted for their expertise in IP-related acquisitions and oppositions respectively.” Legal 500, 2014

“Emma is very bright and totally committed to client service.” Managing Intellectual Property IP Stars Handbook, 2014

“Emma Pitcher brings shrewd commercial insight into her busy practice.” World Trademark Review (WTR) 1000, 2014

Recognised as a Thought Leader for Trademark Attorneys and Agents by Who's Who Legal, 2019. "Emma Pitcher stands out as a top-tier trademark specialist who supports clients from a range of industries in matters such as brand management and navigating infringement proceedings".

Recognised by WWL independent research in the Trademark Attorneys & Agents chapter of the forthcoming edition WWL: Thought Leaders – Global Elite 2020

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A European award-winning patent and trade mark firm delivering world-class advice to enhance the commercial value of intellectual property rights globally.