Emma is well known for being focussed on delivering exceptional client service and a high quality work product. Described by a client as “At the top of her game – she is my go-to for the right advice”, Emma is renowned for her quick, commercial response and her unwavering commitment to clients.
Emma’s practice incorporates high profile clients from the entertainment, travel, retail, software, energy, engineering, security, banking, media, telecoms, oil and sport industries amongst others.
Emma has extensive experience of brand selection, re-branding, portfolio management, domain name disputes, IP due diligence, enforcement and advisory work for clients. Much of her work involves disputes and she handles UKIPO cases up to the Appointed Person. She is also experienced in supporting clients and working as part of a legal team with solicitors and counsel in High Court proceedings. She has a significant background in running multiple national and international Trade Mark and domain name infringement cases and sizeable international brand management programmes.
From 1996 until 31 December 2020 Emma built up significant experience in handling EUIPO prosecution and disputes cases across a wide range of industries.
She is well used to running cases before foreign registries and courts using local trusted attorneys with whom she, and the firm, have long standing relationships. Emma has particular experience in conducting matters in the USA and in Asia, where she has helped the firm build a trade mark practice in India. Emma is chair of the firm’s India practice group. Our India practice comprises very well-known Indian and international brands and has grown significantly over the years. Emma frequently visits India and has close ties to other markets in Asia including Singapore, Hong Kong, Australia, Malaysia and Indonesia.
Emma has been deeply involved with INTA for a number of years and is a former chair of INTA’s influential Non-traditional Trade Marks Committee. She is a regular speaker at the American Bar Association (ABA) IPL Spring meetings (2016, 2017, 2018 and 2019); she spoke at IPIC conference in Toronto Canada in October 2017, and she was invited to speak at APAA in Delhi in November 2018. She is regular traveler to North America and Asia.
Emma also undertakes pro bono work for various charities.
ABA: Vice Chair of the International Trademark Treaties and Law Committee of the American Bar Association Section of Intellectual Property Law, 2018-2021
INTA: 2018-2019 Famous and Well-Known Marks Committee. 2016-2017 Chair of The Non-traditional Trade Marks Committee; 2014-2015 Subcommittee Chair of European and Central Asian Non-traditional Trade Marks Committee, Member of European Global Advisory Council, Member of Organising Committee for INTA’s Indian Meeting 2015; 2013-2014 Member of European and Central Asian Non-traditional Trade Marks Committee
Nominated as a WIPR Influential Women in IP, World IP Review, 2021
'Emma Pitcher is “sparklingly talented”', WTR 1000 2021
Recognised as outstanding IP Practioner in the elite WIPR Leaders Guide 2021
Recognised as thought leader in the Trademark Attorneys & Agents chapter, Who's Who Legal Thought Leaders – Elite 2021
Emma Pitcher represents clients before registries with regard to trade mark prosecution and advises clients on portfolio management, licensing and domain name disputes. "Emma steers us through the process very nicely, sets a good example and is always trying to make things better - which she does." Chambers and Partners, 2020
Listed in the Top 250 Women in IP, Managing Intellectual Property IP Stars, 2020.
Recognised in the Thought Leaders Global Elite 2020, Who's Who Legal
Named in WIPR Leaders 2020, World IP Review of leading trade mark practitioners from around the world
Emma Pitcher is beyond excellent: “A delightful person, she is incredibly intelligent and pragmatic. She is also constantly available and always ready to jump on an emergency.”WTR 1000
Recognised as a Thought Leader for Trademark Attorneys and Agents, Who’s Who Legal Annual Awards, 2020
Recognised as WIPR leader, 2020
Partner Emma Pitcher named in Top 250 Women in IP list
Chambers and Partners 2020, Emma is a highly regarded trade mark specialist recommended for international brand portfolio management and domain name disputes. A source says: "She is pragmatic, commercial and a joy to work with."
Recommended in Managing Intellectual Property IP stars handbook, 2018/2019
The 'client-focused' Emma Pitcher is particularly good at handling trade mark and domain name infringement issues and has considerable experience in Indian IP law. Legal 500, 2019
Recommended in Who's Who legal: Thought Leaders - Global Elite 2019
Sources say: "She is bright, thoughtful and has tremendous energy." Chambers and Partners UK Guide, 2018
Leading Partner, Best IP Firms - Leaders League Magazine
“Wherever she is in the world, she is always available. Her thoroughness and eye for detail are so impressive”. WTR's 1000 Leading Trademark Professionals, 2018
WIPR Leaders, 2017 (recognised as a leader in the UK)
Recommended in Managing Intellectual Property IP Stars Handbook, 2018/19
'Emma Pitcher knows the Indian market... and is able to assist with anything brand-related and beyond.' WTR's 1000 Leading Trademark Professionals, 2017
Recommended in Chambers and Partners 2017 as "a joy to deal with and someone who really knows her stuff."
Recommended in Who’s Who Legal: Trademarks, 2017
Recommended in Managing Intellectual Property IP Stars Handbook, 2016
Recommended in Who’s Who Legal: Trademarks, 2016
WIPR Leaders, 2016 (nominated as a leader in the UK)
Global Elite Thought Leader, Who's Who Legal 2019
“She is very personable and easy to get along with, which is important, and she provides streetwise advice when difficult issues crop up. She has an excellent team behind her, too.” WTR 1000, 2016 (Silver, Individuals: prosecution and strategy)
Emma Pitcher handles the full range of trade mark and domain name matters, from clearance through registration to enforcement actions and brand strategy. Sources say she is "everything you could want in a trusted adviser" Chambers and Partners, 2016 (Band 1, Patent and Trade Mark Attorneys, UK-wide)
One peer says: “Emma is someone I would pick out as the key trade mark practitioner there.” Managing Intellectual Property IP Stars Handbook, 2015
Emma Pitcher, Tony Pluckrose and John Wallace are singled out as “excellent practitioners to recommend.” World Trademark Review (WTR) 1000, 2013
“Emma Pitcher has bundles of energy – she is very quick and very bright and above all really cares about her clients’ wants and needs.” WTR 1000, 2015 (Bronze, Individuals: prosecution and strategy).
Sources say she is “very knowledgeable in terms of intellectual property rights issues” and another source says: “She is on my speed dial for trade mark work.” Chambers and Partners, 2015 (Band 1, Trade Mark Attorneys, UK-wide)
“Emma Pitcher and Felicity Hide are noted for their expertise in IP-related acquisitions and oppositions respectively.” Legal 500, 2014
“Emma is very bright and totally committed to client service.” Managing Intellectual Property IP Stars Handbook, 2014
“Emma Pitcher brings shrewd commercial insight into her busy practice.” World Trademark Review (WTR) 1000, 2014
Recognised as a Thought Leader for Trademark Attorneys and Agents by Who's Who Legal, 2019. "Emma Pitcher stands out as a top-tier trademark specialist who supports clients from a range of industries in matters such as brand management and navigating infringement proceedings".
Recognised by WWL independent research in the Trademark Attorneys & Agents chapter of the forthcoming edition WWL: Thought Leaders – Global Elite 2020