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People » Anusha Arunasalam

Anusha Arunasalam

Partner

London

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Memberships
  • CITMA
  • INTA
  • Member INTA TMA Committee
Qualifications
  • Chartered Trade Mark Attorney
  • Professional Certificate in Trade Mark Practice, Nottingham Trent University
  • Certificate in Trade Mark Law and Practice, Queen Mary University of London
  • Qualified New Zealand barrister and solicitor (non-practicing)
  • LLB/BSc Pharmacology, University of Auckland

I manage portfolios from start to finish. I have a track record of success in providing strategic advice and guiding clients through the clearance and registration process. I am adept at drafting coexistence agreements and engaging in productive dialogue with other parties. My background having previously lived in multiple countries has given me a global perspective and has enabled me to handle complex international assignments with success. I am dedicated to delivering exceptional results for my clients and take pride in the high level of service and support I provide.

I am passionate about my work and always excited by new challenges. I am committed to continuing to provide high quality service and support to my clients to help them achieve their goals. I see myself as an extension of their internal team and take pride in earning their trust and building lasting relationships.

As an active participant in Boult’s vacation scheme and a passionate advocate for diversity in the legal industry, I believe it is essential to provide opportunities for a wide range of talent. Being recognised as a Notable Star 2021 by MIP was a great honour, and I am grateful to my clients for their support.  I have also been ranked in WTR 1000 for 2024 and have been named as a key attorney by the Legal 500, 2023.

Recent experience

Managing a complex global trade mark assignment programme for a large publishing client in relation to consolidation of various publishing divisions prior to sale and restructure. This involved transfers of trade mark ownership within the UK and internationally; various due diligence exercises prior to sale; and engagement with the new owner’s representatives following acquisition for the transfer of acquired rights.

Ongoing management of global trade mark portfolio for a household name in the interactive entertainment sector. This includes managing its vast global trade mark portfolio (pre-filing advice, filing, prosecution and opposition internationally), providing strategic advice in the acquisition of new rights, enforcement of rights around the world through oppositions and conflict resolution with third parties.

Ongoing strategic advice and management of multi territorial opposition actions – some ongoing – for a household name in the interactive entertainment sector in relation to its flagship and iconic video games franchise. These have been long running opposition actions, some of which have culminated in hearings before the General Court of the European Union.

Testimonials and recognitions
  • Recognised individual, WTR 1000, 2024, 2023
  • Named as a key attorney, Legal 500, 2023
  • “Anusha Arunasalam is exceptionally bright and quick to respond. She’s also a fabulous person to interact with. She consistently provides great service and was a terrific addition to the partner ranks at Boult.” Client quote, Legal 500, 2023
  • Recognised as a notable star, MIP awards, 2022 and 2021
Publications
Relevant Search Terms
Recommended Sites
Suggested Media
Recognitions
Additional Info
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“I am passionate about my work and always excited by new challenges. I am committed to continuing to provide high quality service and support to my clients to help them achieve their goals.”
Sector Experience
Trade marks

I manage portfolios from start to finish. I have a track record of success in providing strategic advice and guiding clients through the clearance and registration process. I am adept at drafting coexistence agreements and engaging in productive dialogue with other parties. My background having previously lived in multiple countries has given me a global perspective and has enabled me to handle complex international assignments with success. I am dedicated to delivering exceptional results for my clients and take pride in the high level of service and support I provide.

I am passionate about my work and always excited by new challenges. I am committed to continuing to provide high quality service and support to my clients to help them achieve their goals. I see myself as an extension of their internal team and take pride in earning their trust and building lasting relationships.

As an active participant in Boult’s vacation scheme and a passionate advocate for diversity in the legal industry, I believe it is essential to provide opportunities for a wide range of talent. Being recognised as a Notable Star 2021 by MIP was a great honour, and I am grateful to my clients for their support.  I have also been ranked in WTR 1000 for 2024 and have been named as a key attorney by the Legal 500, 2023.

Recent experience

Managing a complex global trade mark assignment programme for a large publishing client in relation to consolidation of various publishing divisions prior to sale and restructure. This involved transfers of trade mark ownership within the UK and internationally; various due diligence exercises prior to sale; and engagement with the new owner’s representatives following acquisition for the transfer of acquired rights.

Ongoing management of global trade mark portfolio for a household name in the interactive entertainment sector. This includes managing its vast global trade mark portfolio (pre-filing advice, filing, prosecution and opposition internationally), providing strategic advice in the acquisition of new rights, enforcement of rights around the world through oppositions and conflict resolution with third parties.

Ongoing strategic advice and management of multi territorial opposition actions – some ongoing – for a household name in the interactive entertainment sector in relation to its flagship and iconic video games franchise. These have been long running opposition actions, some of which have culminated in hearings before the General Court of the European Union.

Testimonials and recognitions
  • Recognised individual, WTR 1000, 2024, 2023
  • Named as a key attorney, Legal 500, 2023
  • “Anusha Arunasalam is exceptionally bright and quick to respond. She’s also a fabulous person to interact with. She consistently provides great service and was a terrific addition to the partner ranks at Boult.” Client quote, Legal 500, 2023
  • Recognised as a notable star, MIP awards, 2022 and 2021
Publications
Relevant Search Terms
Recommended Sites
Suggested Media
Recognitions
Additional Info

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