Tony, Partner, is a Chartered and European Trade Mark Attorney, as well as a Chartered Patent Attorney, European Patent Attorney and European Design Attorney. He is an active member of the firm’s Trade Mark and Domain Names Group and its Engineering and Designs Group. Tony has been a Partner since 1994.
Trade Mark Practice
Tony is acknowledged by clients and peers alike as a leading UK attorney. He specialises in giving a full range of Trade Mark advice (both UK and international) to direct corporate clients. He has extensive experience of prosecution work and oppositions at the UK Trade Marks Registry and the EU Trade Mark Registry (EUIPO).
He has Trade Mark clients in the fields of publishing, music, theatre, professional services, toys and computer games, the motor industry, telecommunications, pipeline industry and financial services. Having assisted clients in a number of corporate acquisitions, Tony has experience in due diligence exercises. He is also experienced in providing support for major clients in UK High Court litigation as part of a team of advisors alongside solicitors and counsel. He has extensive experience in co-ordinating trade mark litigation for clients throughout Europe, the USA and the Far East.
Tony undertakes significant amounts of work on a pro bono basis for various humanitarian charities.
Tony specialises in areas of technology which involve a mixture of mechanical and electrical/electronic engineering (i.e. control systems, software inventions, computer control of products and processes). He has handled many applications and oppositions related to aerospace technology and has broad-based expertise in all areas of automotive technology, having over 20 years’ experience of Patent work for a leading UK automotive design consultancy and car manufacturer. Tony has also assisted start up technology companies from their first patent filings through building a patent portfolio through to an exit by a trade sale. Tony has experience in being part of a team of advisers alongside solicitors and counsel in the litigation of Patents and registered Designs in the UK High Court and Patents County Court.
During over 20 years of practice Tony has dealt with a diverse range of technologies, from gaming to medical devices to aerospace and oil industry engineering. He gives commercial advice to British SMEs, helps them to set IPR strategy and to exploit their IPR commercially, e.g. by licensing.
- Ongoing international Trade Mark disputes involving multiple oppositions and invalidity at the European Union Trade Mark Office and co-ordinating oppositions internationally from Chile to China.
- Involvement in a Trade Mark dispute in Germany heard at first and second instances and on appeal to the Supreme Court.
- Several European patent oppositions, representing patentee and opponent, including three hearings, all successful, within two weeks.
- Drafting for a new client for battery technology.
- Rubik: why the CJEU should follow the lower courts
Engineering and Designs
70 Gray's Inn Road
Sectors and practice areas
- Computer games
- Financial services
- Oil industry
- Optical character recognition
- European patent oppositions and appeals
- Litigation support
- Patent drafting and prosecutions
- Patent enforcement
- Trade Mark dispute resolution
- Trade Mark portfolio management
- Chartered Trade Mark Attorney
- European Trade Mark Attorney
- Chartered UK Patent Attorney
- European Design Attorney
- European Patent Attorney
- MA (Oxon) Engineering Science, University of Oxford
“Tony is wonderful for strategic advice and is first-rate with clients – an excellent listener.” WTR's 1000 Leading Trademark Professionals, 2018
Leading Partner, UK Best IP Firms, Leaders League Magazine, 2018
WIPR Leaders, 2017 (recognised as a leader in the UK)
'Brands guru Tony Pluckrose and Catherine Wolfe are two of the best-known pros here. [Pluckrose] "is the best practitioner I know outside my own jurisdiction – he is extremely client focused.” and “brilliant with UK and EU trademarks”. WTR's 1000 Leading Trademark Professionals, 2017
'The "very intelligent and very knowledgeable" Tony Pluckrose is a seasoned trade mark attorney and is regarded by sources as "a legal encyclopaedia." Chambers and Partners, 2017
Recognised as a leading practioner in Euromoney's Expert Guide, Trade Marks, 2016
Recommended in Managing Intellectual Property IP Stars Handbook, 2016
WIPR Leaders, 2016 (nominated as a leader in the UK)
‘The innovative strategies devised by Tony Pluckrose often prove decisive in highly charged contentious scenarios: “The depth of his analysis and the level of his responsiveness are impressive, and he is really practical and business minded.”’ WTR 1000, 2016 (Gold, Individuals: prosecution and strategy)
Chambers and Partners, 2016 (Band 1, Trade Mark Attorneys)
'Sources say he has 'a huge intellect' and is 'a really great guy' Chambers and Partners, 2016 (Band 1, Patent & Trade Mark Attorneys)
‘Tony Pluckrose is “the best trade mark and patent agent in the country by a mile. There is nothing he doesn’t know about the law or process. He is bright, careful and meticulous.”’ WTR 1000, 2015 (Gold, Individuals: prosecution and strategy)
Finance Monthly Law Awards 2015 (Shortlisted, Trade Marks UK)
‘The “magnificent“ Tony Pluckrose is recognised by sources for his trade mark work. One client says: “He is very sensible and commercially focused, and his advice is very succinct.”’ Chambers and Partners, 2015 (Band 1, Trade Mark Attorneys)
‘Tony Pluckrose is “prompt and practical with his advice.”’ Legal 500, 2014 (Recommended, Trade Mark Attorneys)
“Tony is a hugely experienced and thoughtful trade mark practitioner.” Managing Intellectual Property IP Stars Handbook, 2014
Recommended in Managing Intellectual IP stars handbook, 2018/19
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