Emma is well known for being focussed on delivering exceptional client service and a high quality work product. Described by a client in our recent satisfaction survey as “At the top of her game – she is my go-to for the right advice”, Emma is renowned for her quick, commercial response and unwavering commitment to clients.
Emma’s practice incorporates high profile clients from the entertainment, travel, retail, software, energy, engineering, security, banking, media, telecoms, oil and sport industries amongst others.
Emma has extensive experience of brand selection, re-branding, portfolio management, domain name disputes, IP due diligence, enforcement and advisory work for clients. She handles cases up to the Appointed Person in UKIPO Opposition Proceedings, and before the EUIPO and higher courts of the EU. She is also experienced in supporting clients and working as part of a legal team with solicitors and counsel in High Court proceedings. In 2010 she was part of the team who ran a very large and commercially important International Trade Mark infringement case for a large client of the firm. Emma also advises in connection with copyright disputes for various clients. She is experienced in working with Trading Standards and Customs in counterfeit cases. She has a significant background in running multiple Trade Mark and domain name infringement cases and sizeable international brand management programmes.
She is well used to running cases before foreign registries and courts using local trusted attorneys with whom she, and the firm, have long standing relationships. Emma has particular experience in conducting matters in the USA and in Asia, where she has helped the firm build a trade mark practice in India in particular, and is working to build the firm’s presence in wider Asia – where she is targeting the Singaporean, Malaysian, Australasia and Far Eastern markets. The firm already has significant contacts in this area of the world and a great deal of experience in working with local attorneys to achieve clients’ aims.
Emma also undertakes a great deal of pro bono work for a leading UK based military charity, and for the 30% club.
- Due diligence and portfolio advice for the acquisition of an iconic Saville Row brand.
- Working with a wholesale data centre provider client on numerous oppositions and settlement negotiations regarding its trade marks.
- Advising a leading financial software house on a recent rebrand.
- Successfully represented an internationally well-known manufacturer of plumbing fittings in an opposition against an EU Designation for a specific trade mark.
- Acting for a major media company in protecting their radio and magazine brands and associated disputes.
- Pro bono work for a leading UK based military charity.
Trade Mark and Domain Names
70 Gray's Inn Road
Sectors and practice areas
- Brand selection
- Disputes and dispute resolution
- Domain name disputes
- Enforcement and advisory work
- IP due diligence
- Litigation support
- Portfolio management
- INTA: 2018-2019 Famous and Well-Known Marks Committee. 2016-2017 Chair of The Non-traditional Trade Marks Committee; 2014-2015 Subcommittee Chair of European and Central Asian Non-traditional Trade Marks Committee, Member of European Global Advisory Council, Member of Organising Committee for INTA’s Indian Meeting 2015; 2013-2014 Member of European and Central Asian Non-traditional Trade Marks Committee
- The Honourable Society of Lincoln’s Inn
- Women in the City
- Chartered Trade Mark Attorney
- European Trade Mark Attorney
- LLM, King’s College London
- MA (Hons) Jurisprudence, University of Oxford
Recommended in Who's Who legal: Thought Leaders - Global Elite 2019
Recommended in Managing Intellectual Property IP stars handbook, 2018/2019
Leading Partner, Best IP Firms - Leaders League Magazine
“Wherever she is in the world, she is always available. Her thoroughness and eye for detail are so impressive”. WTR's 1000 Leading Trademark Professionals, 2018
WIPR Leaders, 2017 (recognised as a leader in the UK)
Recommended in Managing Intellectual Property IP Stars Handbook, 2018/19
'Emma Pitcher knows the Indian market... and is able to assist with anything brand-related and beyond.' WTR's 1000 Leading Trademark Professionals, 2017
Recommended in Chambers and Partners 2017 as "a joy to deal with and someone who really knows her stuff."
Recommended in Who’s Who Legal: Trademarks, 2017
Recommended in Managing Intellectual Property IP Stars Handbook, 2016
Recommended in Who’s Who Legal: Trademarks, 2016
WIPR Leaders, 2016 (nominated as a leader in the UK)
“She is very personable and easy to get along with, which is important, and she provides streetwise advice when difficult issues crop up. She has an excellent team behind her, too.” WTR 1000, 2016 (Silver, Individuals: prosecution and strategy)
'Emma Pitcher handles the full range of trade mark and domain name matters, from clearance through registration to enforcement actions and brand strategy. Sources say she is "everything you could want in a trusted adviser"’ Chambers and Partners, 2016 (Band 1, Patent and Trade Mark Attorneys, UK-wide)
‘One peer says: “Emma is someone I would pick out as the key trade mark practitioner there.”’ Managing Intellectual Property IP Stars Handbook, 2015
“Emma Pitcher has bundles of energy – she is very quick and very bright and above all really cares about her clients’ wants and needs.” WTR 1000, 2015 (Bronze, Individuals: prosecution and strategy).
‘Sources say she is “very knowledgeable in terms of intellectual property rights issues”, and another source says: “She is on my speed dial for trade mark work.”’ Chambers and Partners, 2015 (Band 1, Trade Mark Attorneys, UK-wide)
“Emma Pitcher and Felicity Hide are noted for their expertise in IP-related acquisitions and oppositions respectively.” Legal 500, 2014
“Emma is very bright and totally committed to client service.” Managing Intellectual Property IP Stars Handbook, 2014
“Emma Pitcher brings shrewd commercial insight into her busy practice.” World Trademark Review (WTR) 1000, 2014
‘Emma Pitcher, Tony Pluckrose and John Wallace are singled out as “excellent practitioners to recommend.”’ World Trademark Review (WTR) 1000, 2013
Recommended in Managing Intellectual Property IP Stars handbook, 2018/19
"She is pragmatic, commercial and a joy to work with" Chambers and Partners , 2018
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