2 November, 2012
Today, market leading patent and trade mark firm, Boult Wade Tennant unveiled its refreshed brand.
The award winning firm began reviewing its brand and positioning within the market place 18 months ago. Clients and employees were involved throughout the review to help shape a new brand proposition.
Rupert Cross, Senior Partner said: “With a heritage stretching back to 1894, it is important that Boult Wade Tennant retains its established values but at the same time develops a modern identity. Our award winning approach is down-to-earth and jargon-free. And, our attorneys are renowned for being committed to helping our clients succeed and for providing a service that is focussed and aligned with our clients’ commercial objectives.
“We exist to help individuals and businesses protect, manage and enforce their intellectual property rights on a global scale. In fact, in recent years we have advised on the protection of rights in 211 countries around the world. Our clients’ commercial markets are constantly changing and we want to move forward with them. This branding exercise will ensure that we get this message across.”
Nick McLeish, Managing Partner commented: “At the heart of any brand is a big idea. Simple. Memorable. True. For Boult Wade Tennant this big idea is: we aim to work with our clients, not just for them. A simple but powerful expression of what we believe in: exceptional client service. We want our clients not just to benefit from our excellence in technical quality but also from the quality of the service we deliver.”