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PORTFOLIO REVIEWS AND RATIONALISATION: BRITISH STANDARDS INSTITUTION

In a nutshell: A mature portfolio, where the world famous Kitemark was being misused causing brand dilution.

The task: To revamp the portfolio and brand. This included a massive new filing programme, resolving long-standing, entrenched issues and offering strategic advice and proactivity going forwards.

Result: Portfolio management issues resolved. Third party Kitemark use policed. Considered approach applied to acronym coexistence. Organisation’s expansion strategy supported.