PORTFOLIO REVIEWS AND RATIONALISATION: BRITISH STANDARDS INSTITUTION
In a nutshell: A mature portfolio, where the world famous Kitemark was being misused causing brand dilution.
The task: To revamp the portfolio and brand. This included a massive new filing programme, resolving long-standing, entrenched issues and offering strategic advice and proactivity going forwards.
Result: Portfolio management issues resolved. Third party Kitemark use policed. Considered approach applied to acronym coexistence. Organisation’s expansion strategy supported.