ECJ decides in French Google AdWord referrals: more seek than find?

By Birgit Clark, Trade Mark Attorney, Boult Wade Tennant

This article discusses the European Court of Justice's recent landmark decision relating to keyword (Google AdWord) advertising (case references: Google France, Google Inc. v Louis Vuitton Malletier; Google France v Viaticum Luteciel, Google France v CNRRH; Pierre Alexis Thonet, Bruno Raboin, Tiger, a franchisee of Unicis; Court of Justice of the European Union (ECJ), Joined Cases C-236/08, C-237/08, and C-238/08 of 23 March 2010).

This article was published in the Journal of Intellectual Property Law & Practice, July 2010; pages 477-480.

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